I handcraft editorial content for intentional brands. Some stories make you think, but the best ones make you feel. Together we will curate stories that touch hearts, minds and behaviours, allowing you to connect meaningfully with your clients.
As discerning clients reject AI-generated content, stories slow-crafted with editorial flare resonate more than ever.
Fourteen years as a lifestyle journalist gives me a unique insight in blending narrative and strategic impact, allowing me to translate every brief into a lasting story.
AWARDS
2025 Sustainability Travel Writer of the Year, Travel Media Awards
2024 Sustainability Travel Writer of the Year, Travel Media Awards
2022 Young Travel Writer of the Year, AITO
2016 Cassandra Jardine Prize, The Telegraph
Slow stories for
intentional brands
intentional brands
Branded Editorial
In-house magazines, articles, coffee table books and brochures.
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Copywriting
High-performing web copy, SEO-optimised blogs, newsletters and social media.
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Brand Foundations
Defining values and mission, brand story and tone of voice.
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The Process...
1. Share your intentions
2. Receive a hand-crafted offer
3. Choose the delivery date
2. Receive a hand-crafted offer
3. Choose the delivery date
AGENCIES
MEDIA
COLLABORATIONS
“Imogen really understands the luxury space. She
thinks from a brand perspective, crafting impactful,
engaging pieces that enrich our customers’ lives. It’s a
privilege to work with her, every time.”
Hannah Langley, Lodha UK
“
An intelligent, evocative storyteller, it’s always a
joy to work with Imogen. Her strong research skills,
immersive language and natural instinct to go deeper
translates into compelling narratives.”
Blossom Green, Editor at The Times
Raffles LondonFinancial Times
“Picture the scene. A man in an impeccably cut suit – Savile Row no doubt – sips a martini that has been shaken, not stirred. The man keeps his eyes glued on the glint of red and black through the window. The King’s Guard are watching the gates to Buckingham Palace and James Bond, the least low-profile secret agent of all time, is watching them. Of course, he could also be waiting for a date; or, in greater likelihood, he’s probably doing both.”
I write editorial campaigns about Raffles London that appear in the Financial Times and HTSI. My role includes collaborating directly with the Raffles team to develop the concept for each story, before working with the newspaper’s editors to translate this into compelling features.
In Focus
David Yarrow Photography“Humans have a symbiotic relationship with nature. When the global economy is rocked by war, so too are our wild places. As we brace ourselves for recession, so too must the endangered species that loom so large in our imaginations – and in David’s lens.”
I was contributing editor for In Focus, a limited edition print magazine produced by David Yarrow, one of the world’s best-selling photographers, as well as a conservationist and philanthropist.
The Lodha Times
Lodha UK“A menu from model and nutritionist Rosemary Ferguson can be tailored depending on each members’ blood results, while clients in Alice Temperley robes pad between the snow shower and hyperbaric oxygen chamber.”
I edit the The Lodha Times, a quarterly print magazine produced by prime London property developer, Lodha UK, and distributed to their UHNW residents. As well as demonstrating the brand’s commitment to experience, providing evergreen content for digital communications and building partnerships with luxury brands, the magazine is an ambitious editorial project in its own right. I work with the in-house team to plan the editorial calender, commission luxury experts and write the majority of the magazine.
Volume 12
Volume 13
discovercollection.com/ras-amud/
Discover Collection
Sarah Miller & Partners“Between mountains of such scale they could only have been caused by the most violent tectonic collisions lie channels just broad enough for a dhow to whisper through.”
Discover Collection is a major new hotel group aimed at luxury travellers seeking to immerse themselves in extraordinary locations. In collaboration with creative brand agency Sarah Miller & Partners, I crafted atmospheric web copy rooted in place for their Ras Amud, Birr Orchard and Amboseli hotels.
Copywriting
Song Saa
“Rather than hoteliers, we see ourselves as nurturers of both this land and the guests who’re called to its shores. Nature does the dazzling for us. We simply welcome you home.”
I created new web copy for this marine-positive private island hotel and deliver several SEO-optimised blogs for them each month to ensure its visibility.